40 Day Campaign
Annual organization wide initiative for spiritual development & maturity.
40 Day Campaign is an annual organization wide initiative for spiritual development and maturity. The ask was to create a booklet & bumper that contained the weekly devotional of the campaign.
DATE
January 2018 - March 2018
ROLE
Project Manager + Visual / Graphic Designer + Videographer / Editor + Brand Strategist
MEDIUM
Photoshop / Indesign / Premiere Pro / After Effects
Type & Color
The most important in creating a booklet for the non-profit community to read together was readability. The best solution was to choose a typeface that was easily readable.
This project was themed around change and new season. To be consistent with the theme of this project it was important to choose colors that reflected change. The solution was to choose colors that were pastel and represented spring like colors since spring is a time when flowers bloom and trees begin to grow and reproduce.
Bumper Video
Series Bumper was created and used to showcase a minimal story/narrative and to help establish the visual identity and topic or theme of the message of the speaker.
Programs used:
Photoshop / Premiere Pro / After Effects / Illustrator